3 Lead Verification Problems All Businesses Face... (and How to Fix Them)

The lead generation and verification process is a vital part of any business's continued development. In the past, lead verification methods consisted of flipping through the White Pages or using Directory Assistance. However, in today's instant information society, these techniques are both inaccurate and outdated.

While the internet can provide companies with high volumes of leads, it has proved increasingly difficult to determine which are viable and worth pursuing. In response to this common business dilemma, SafeID.org created its ID Verification Test, which provides companies with an on-demand lead Verification tool that is quick and easy to incorporate into most business models.

Below are some common lead verification problems many companies face and how our ID Verification Test can fix them:

Leads have not been validated. Whether you generate your own leads or purchase them from a third party, many contain incorrect names and/or numbers. Our ID Verification Test will help you with the first step: determining whether your lead is legitimate. In addition to confirming the lead's accuracy, it also quickly separates the high from low quality leads. Customers who take the time to submit ID Verification Tests demonstrate genuine interest in your company and will most likely have a higher conversion percentage.


The proliferation of mobile phones over the last decade. An increasing number of consumers give their cell phone number when submitting contact information online. Traditionally, leads containing a mobile phone number were hard to verify because only a very small percentage of those numbers are listed in phone directories. Amacai, a prominent data solutions company, published a study which estimated that only 2% of mobile numbers are listed in the White Pages or Directory Assistance1.

Our ID Verification Test overcomes the dilemma mobile phones pose by asking your leads to answer 5-6 multiple-choice questions. We then crosscheck the answers submitted by your sales lead against government and other public databases and send you their score, allowing you to verify the lead.


You have no way of knowing if your leads are really who they claim to be. Considering the pervasiveness of internet fraud, you have to be cautious of cyber criminals and the damage they can do to your business. It is important to know whether you're dealing with a genuine sales lead, or a potential fraud. Verify your leads before you sell to them by using SafeId's innovative ID Verification Tests. Genuine leads, when used correctly, can greatly impact a company's profitability. In addition, having a verified list of leads will help you take the next step: direct marketing.


Once you find good leads (whether you buy them or capture them on your website), have them properly validated, and you can verify that they are really who they claim to be, your chances of success will increase exponentially.

1 Solutions to the Demise of Directory Assistance Data

The ID Verification Service provided by SafeID uses Patent Pending Technology not available anywhere else.